Sunday, March 21, 2010

Chapter 3: eBusiness

1. What is an IP Address? What is it’s main function?

IP Address – an Internet Protocol (IP) address is a numerical tag that is assigned to devices in a computer network that uses the Internet Protocol to communicate between nodes (a connection point). There are two main functions of an IP address

  1. To network or host interface indentification
  2. To locate addressing (two types of addressing; logical and physical).

2. What is Web 2.0, how does it differ from 1.0?

Web 2.0 is a set of economic, social and technological trends that collectively form the basis for the next generation of the Internet, making it more mature, distinctive medium characterised by user participation, openness and network effects. Those who act on the Web 2.0 opportunity stand to gain an early-mover advantage in their markets.

Web 1.0 was created in 1991 and refers to the state of the Wide Web and any website design style used before the Web 2.0.


3. What is Web 3.0?

There have been many debates over how to define Web 3.0, with many people having mixed views on it. A suitable definition is "a highly specialised information silo that is moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widget." (SOURCE) Web 3.0 encompasses one or more of the following:

> Transforming the web into a database;

> An evolutionary path to artifical intelligence;

> The realisation of semantic web and service-oriented architecture;

> Evolution towards 3D

4. Describe the different methods an organization can use to access information

There are three different methods an organization can use to access information: intranets, extranets and portals.

Intranet – private section of the internet used by companies for internal means. Eg HR forms, finance forms.

Extranet – like an intranet however an extranet you can invite fellow partners along the supply chain (producer to retailer) so you can share data easier between companies.

Portals – web page that combines many systems to appear on the one page. Various systems feeding data into one page. Information should be tailored to the person coming in.

5. What is eBusiness, how does it differ from eCommerce?

eBusiness is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. One of the first to use the term was IBM, when, in October, 1997, it launched a thematic campaign built around the term. eBusiness differs from eCommerce as eCommerce is the buying and selling of goods over the internet, where as eBusiness contains eCommerce and is the broader term.

6. List and describe the various eBusiness models

Business to Business (B2B) - Applies to businesses buying from and selling to each other over the internet.

Business to Consumer (B2C) - Applies to any business that sells its products or services to consumers over the Internet.

Consumer to Business (C2B) - Applies to any consumer that sells a product or service to a business over the Internet.

Consumer to Consumer (C2C) - Applies to sites primarily offering goods and services to assist consumers interacting with each other over the internet.

7. List 3 metrics would use if you were hired to assess the effectiveness and the efficiency of an eBusiness web site?

Three metrics that can assess the effectiveness and the efficiency of an eBusiness web site is number of page views, types of visitors and how long people spend on a site.

8. Outline 2 opportunities and 2 challenges faced by companies doing business online

Two opportunities are: 1) Your operation has gone from being open from 9am - 5pm, 5 days a week to being open 24 hours a day, 7 days a week. Not only is it open 24/7, It is also available to people world wide, not just in the area where your shop is located. 2) Your business can still operate even when no one is there, and you can save money on shop keeping expenses, such as wages and rent.

Two challenges face are: 1) Protecting your customers security. With people purchasing online, credit card details and passwords are used in nearly every transaction. Trying to keep these passwords and numbers safe can be very complicated. 2) It is very hard for the customer to return the goods if not satisfied, which is very easy to do if there is a physical shop. There can also be mix ups with currency, languages and taxation laws.

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